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Posts in Mobile Category

Cost-consciousness a priority as more Africans access mobile data
June 17, 2014 ♦ Comments Off on Cost-consciousness a priority as more Africans access mobile data
Cost-consciousness a priority as more Africans access mobile data

A 10-week Google study at the University of Ghana found that mobile internet users with greater price transparency were able to go online 7% more often and spend 19% less on Internet credit than a control group.

SSA mobile data traffic projected to grow 20x by 2020, 75% of mobile subscriptions to be 3G/4G
June 3, 2014 ♦ Comments Off on SSA mobile data traffic projected to grow 20x by 2020, 75% of mobile subscriptions to be 3G/4G
SSA mobile data traffic projected to grow 20x by 2020, 75% of mobile subscriptions to be 3G/4G

Ericsson aggressively projects that, by 2020, Sub-Saharan Africa will see 75% of mobile subscriptions as WCDMA/HSPA/LTE (3G or 4G).

Snapshot of mobile operations in 8 Sub-Saharan African markets
May 20, 2014 ♦ 2 Comments

Market research report summaries give a snapshot of current mobile access and provide a near-term telecoms outlook for Sub-Saharan African markets.

Dominant African mobile operators usually offer cheapest domestic mobile product
May 6, 2014 ♦ One Comment
Dominant African mobile operators usually offer cheapest domestic mobile product

In 2014, there is a trend in African telcommunication markets towards data offerings. At least eight countries have introduced prepaid bundle services.

In the African context, focus on mobile broadband instead of just “home access”
May 5, 2014 ♦ Comments Off on In the African context, focus on mobile broadband instead of just “home access”
In the African context, focus on mobile broadband instead of just “home access”

In the African context, home internet access statistics should be looked at with a wary eye. Mobile broadband is a better barometer for change.

Mobile phones, though still underutilized as a literacy tool, are contributing to an increase in reading in Africa
April 27, 2014 ♦ 4 Comments
Mobile phones, though still underutilized as a literacy tool, are contributing to an increase in reading in Africa

A new study of thousands of mobile phone users in Ethiopia, Ghana, Kenya, Nigeria, and Zimbabwe finds that mobile phones, though still underutilized, are contributing to an increase in reading.