Although this video was posted over 2 years ago, the advice remains pertinent today. The description, translated from French:

TV Koodo is a program sponsored by IICD for presenting the problems of agriculture and ICT in developing countries and especially the dissemination of agricultural prices with ICT in Burkina Faso. This special is dedicated to ICT and Agriculture

The difficult task of convincing farmers and the less-educated the benefits of ICT advancements are evidenced by the use of puppets. Language and financial barriers often exist. For example, how do you convince a farmer that he will actually make more money by spending on a mobile device that can’t guarantee economic gain quite yet? Link to part 2. Link to part 3.

Learn more about marketing ICT to agricultural areas at MMD4D (Mobile Market Design for Development). Also, here’s a link to the French language Ning site for ‘The marketing of agricultural products through ICT’ which is to be held in Ouagadougou next month. The event is sponsored by Burkina NTIC, the national ICT for development network.