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Google Keyword Trends, 2010 vs. 2009

November 6, 2010  »  StatisticsNo Comment

Searches for African Internet related terms have increased year-over-year on the world's most popular search engine. Source: Google AdWords Keyword Tool

The following post is an update to last year’s “Trends from Google’s Keyword Tool” which looked at Google search trends relating to African Internet.

In general, more web searchers than ever are focused on Africa’s online world. Not only is the global (and African) Internet population increasing, but so is the interest in African ICT progress. Data from the Google AdWords Keyword Tool shows monthly trends in searches on the popular Google search engine. Searches for African mobile terms appear to have increased by 22% since November 2009. Searches for a variety of Internet terms have increased by an average of roughly 40%.

Also interesting is look at country-specific searches. Similar to last year, searches are more often focused on the country instead of the continent as a whole. This makes sense considering how ICT policy, infrastructure, and funding vary so widely among the African nations. Perhaps such findings also suggest that the global audience is beginning to understand that generalizations about the continent fall short when describing individual nations.

The table below shows year-over-year trends for terms relating to ‘africa internet’, ‘africa online’, ‘africa mobile’, ‘africa tech’, africa web’, africa broadband’, ‘africa wireless’, and ‘africa telecom’. The top 10 search terms within these keywords show a 43% YoY gain in popularity. The winner: ‘africa online’ which in September 2010 enjoyed more than double the search volume of September 2009.

KeywordSept 10 VolumeSept 09 VolumeYoY ChangeYoY % Change
africa online905004050050000123%
africa web1480018100-3300-18%
africa internet2220014800740050%
africa web design160014800-13200-89%
africa telecom66005400120022%
africa broadband2900240050021%
africa online shopping36002400120050%
africa web hosting2900240050021%
south africa broadband2400190050026%
africa internet access100088012014%
Top 10 Term Totals1485001035804492043%

The next table presents trends for terms relating to ‘[African country] online”. The results seem loosely correlated with population. Not surprisingly, Nigeria holds the top spot, followed by South Africa. Increases in searches for these nations are present across the board, although some trends (like Algeria’s 91% drop) should be viewed with a wary eye.

KeywordSep-10Nov-09Change% Change
nigeria online 74,000 40,500 33,500 83%
south africa online 60,500 40,500 20,000 49%
madagascar online 40,500 27,100 13,400 49%
egypt online 27,100 40,500 (13,400)-33%
kenya online 27,100 22,200 4,900 22%
ghana online 18,100 9,900 8,200 83%
uganda online 12,100 9,900 2,200 22%
reunion online 12,100 8,100 4,000 49%
tunisia online 8,100 5,400 2,700 50%
zimbabwe online 6,600 5,400 1,200 22%
cameroon online 6,600 4,400 2,200 50%
mauritius online 6,600 3,600 3,000 83%
tanzania online 6,600 5,400 1,200 22%
mayotte online 5,400 8,100 (2,700)-33%
angola online 4,400 4,400 -0%
botswana online 4,400 3,600 80022%
libya online 4,400 2,400 2,000 83%
somalia online 4,400 3,600 80022%
rwanda online 4,400 2,900 1,500 52%
zambia online 2,900 2,900 -0%
namibia online 2,400 2,900 (500)-17%
mali online 2,400 1,300 1,100 85%
sudan online 2,400 2,400 -0%
guinea online 2,400 1,900 50026%
gambia online 2,400 1,300 1,100 85%
malawi online 1,900 1,600 30019%
congo online 1,900 1,300 60046%
morocco online 1,900 1,600 30019%
chad online 1,900 880 1,020 116%
sierra leone online 1,600 88072082%
algeria online 1,300 14,800 (13,500)-91%
ethiopia online 1,000 88012014%
senegal online88072016022%
liberia online72039033085%
seychelles online590 1,000 (410)-41%
mozambique online590720(130)-18%
togo online59048011023%
eritrea online4803909023%
swaziland online48026022085%
niger online48026022085%
benin online39026013050%
burundi online39026013050%
lesotho online3202606023%
drc online2602105024%
gabon online210320(110)-34%
cape verde online2101704024%
ivory coast online170260(90)-35%
djibouti online110140(30)-21%
mauritania online73581526%
western sahara online46361028%
st helena online3636-0%
cote d'ivoire online----
equatorial guinea online----
ascension island online----
burkina faso online----
comoros online----
guinea-bissau online----
sao tome and principe online----
central african republic online----

The next table presents trends for terms relating to ‘[African country] internet”. Trends nearly resemble those in the previous table albeit with a lower search volume.

KeywordSep-10Nov-09Change% Change
south africa internet 18,100 12,100 6,000 50%
nigeria internet 14,800 9,900 4,900 49%
egypt internet 6,600 5,400 1,200 22%
ghana internet 5,400 3,600 1,800 50%
kenya internet 5,400 3,600 1,800 50%
namibia internet 4,400 2,900 1,500 52%
reunion internet 3,600 2,400 1,200 50%
uganda internet 2,900 1,900 1,000 53%
cote d ivoire internet 2,400 2,400 -0%
zimbabwe internet 2,400 1,900 50026%
mauritius internet 2,400 1,600 80050%
madagascar internet 2,400 2,400 -0%
botswana internet 1,900 1,600 30019%
congo internet 1,600 1,600 -0%
angola internet 1,600 1,600 -0%
tanzania internet 1,600 1,300 30023%
senegal internet 1,600 1,000 60060%
tunisia internet 1,300 72058081%
gabon internet 1,000 1,000 -0%
malawi internet 1,000 72028039%
sudan internet 1,000 59041069%
mali internet88072016022%
ethiopia internet880 1,000 (120)-12%
zambia internet88048040083%
cameroon internet88072016022%
sierra leone internet720720-0%
libya internet72059013022%
morocco internet72059013022%
togo internet590590-0%
algeria internet590880(290)-33%
benin internet59048011023%
rwanda internet4803909023%
guinea internet48032016050%
mozambique internet480590(110)-19%
swaziland internet48026022085%
lesotho internet480170310182%
liberia internet39026013050%
gambia internet32021011052%
seychelles internet3202606023%
niger internet320320-0%
mayotte internet3202606023%
somalia internet260480(220)-46%
burkina faso internet260390(130)-33%
djibouti internet2601709053%
chad internet2601709053%
eritrea internet26014012086%
burundi internet210390(180)-46%
drc internet110110-0%
ivory coast internet9191-0%
equatorial guinea internet582236164%
cape verde internet46170(124)-73%
mauritania internet4646-0%
st helena internet22121083%
central african republic internet----
comoros internet----
guinea-bissau internet----
western sahara internet----
ascension island internet----
sao tome and principe internet----

The next table presents trends for terms relating to ‘[African country] ict”. Google only finds substantial search data for 25 nations. Out of this sub-set, Kenya and much of East Africa lead the other African nations. However, Southern African nations of Zimbabwe, Angola, and Namibia are showing strong percentage increases.

KeywordSep-10Nov-09Change% Change
kenya ict 5,400 3,600 1,800 50%
nigeria ict 4,400 3,600 80022%
south africa ict 1,900 1,600 30019%
ghana ict 1,600 1,600 -0%
uganda ict 1,300 1,600 (300)-19%
tanzania ict 1,000 59041069%
egypt ict880 1,300 (420)-32%
rwanda ict720720-0%
ethiopia ict72059013022%
zimbabwe ict720320400125%
mauritius ict480590(110)-19%
botswana ict3202606023%
namibia ict320140180129%
tunisia ict32017015088%
zambia ict260260-0%
sudan ict2101407050%
malawi ict2101407050%
angola ict14036104289%
morocco ict110733751%
libya ict1104664139%
cameroon ict9191-0%
mozambique ict91583357%
senegal ict73581526%
algeria ict582236164%
burundi ict582830107%
chad ict2216638%