Updated: African leaders on Facebook (July 2012)
This post is an update of February 2012’s list of African leaders with a Facebook presence. The numbers and a couple of links have been adjusted. A comparison of the past two years is forthcoming.
The theme of this update is leadership change: five nations have witnessed new heads of state in 2012. Joyce Banda became President of Malawi following the April death of Bingu wa Mutharika. Mohammed Morsi was elected President of Egypt and Macky Sall was elected President of Senegal. Both leaders have substantial Facebook presences (325k and 28k likes, respectively) after utilizing social media during the elections. More forcibly, Manuel Serifo Nhamadjo is Acting President of Guinea-Bissau and Dioncounda Traoré is Interim President of Mali. Interestingly, President Traoré appears to have an official Facebook page and a brand new website. Basically, a leader who has just experienced an election is sure to have an official Facebook page, and a popular one at that. Pages for new leaders already have more Facebook fans (“likes”) than their predecessors’ ever did.
Also, more leaders than ever – at least 12 and perhaps a few more – have an official Facebook presence this time around.
Growth trends & countries of interest:
- Median like growth rate has settled and is again 10% over 5 months (was 10% for 4.5 months from October 2011 – February 2012, 15% for 4 months from June-October 2011 and 23% for 3 months from March-June 2011). The median number of likes for a leader is right around 5,000, but ranges greatly from a few to hundreds of thousands.
- Given a consistent page, only the leader of Burundi lost likes over the time period (a community page).
- like count growth of leader pages with greater than 20,000 likes has plateaued since last February after declining from the previous October. Growth is positive, but is again only in the 2-10% range.
- Less than 5% growth in Guinea, Nigeria, Morocco, Seychelles, Zimbabwe. Guinea’s growth rate has remained among the lowest for two years and counting.
- Solid (30-40%) growth in Cameroon (post-election), Gabon (new official page), Liberia (new page earlier in the year), Mauritius, and South Africa.
- Growth for Benin accelerated from 4% to 13%.
- The unofficial page for Rwanda’s Paul Kagame, which was new earlier in the year, gained over 20,000 likes in 5 months. In comparison, a page for Tunisia’s interim president launched at the same time has grown to only 2,400.
- Senegal’s new president Macky Sall has 27,500 likes – substantially more than the 3,000 or so for former president Abdoulaye Wade.
- Sudan’s Omar al-Bashir doesn’t have an official page – only a community page – but recent interest in the protests has driven his number of likes up by 55%.
- Swaziland’s King Mswati III saw a huge increase from 76 to 339 likes of a community page.
- A non-official page for Robert Mugabe of Zimbabwe continues 50% fanbase growth every 4-5 months. PM Tsvangirai, with an official page, still has more than five times as many likes, however.
- Following his death, the community page for Malawi’s Bingu wa Mutharika grew by 147% (from 269 to 665 likes).
- Official pages draw in more likes. The median number of likes for an official page is 20,000 (4x higher than unofficial pages/groups).
- In order of sheer fanbase, Egypt now ranks #2 in Africa after the recent elections: Nigeria (727k), Egypt (325k), Kenya (104k), Morocco (88k), Zimbabwe (70k), Tanzania (38k)
- Please help us find the proper page for Mauritania’s Ba Mamadou Mbaré – he must have more than 4 likes.
Logistical updates for July 2012 include:
- Angola: Found an open group for Jose Dos Santos that is even more popular than the community page
- Central African Republic: Added the proper profile for Francois Bozize Yangouvonda (previously had a much less popular one)
- Democratic Republic of the Congo: Added the unofficial page for Joseph Kabila
- Cote d’Ivoire: Replaced the unofficial page for Alassane Ouattara (the previous one was removed)
- Ethiopia: Found the popular unofficial page for Meles Zenawi
- Sierra Leone: Added official page of Ernest Bai Koroma
- South Sudan: Added unofficial page for Salva Kiir Mayardit
- Libya: Abdurrahim El-Keib is Interim Prime Minister of Libya (since October 2011)
- Niger: Updated leader to Mahamadou Issoufou (president since April 2011)
- Tunisia: Changed leader to Moncef Marzouki (president since December 2011)
- Zambia: Changed leader to Michael Sata (president since September 2011, almost has more followers than Rupiah Banda)
The list as of July 12, 2012:
Country President (or other title) Facebook Page Type (hyperlinked) # of Likes % Change since February 2012 (5 months)
Algeria Abdelaziz Bouteflika Official Page 24794 7%
Angola Jose Dos Santos Open Group 7629 n/a
Benin Thomas Yayi Boni Official Page 7446 13%
Botswana Seretse Khama Ian Khama Unofficial Page 9543 16%
Burkina Faso Blaise Compaoré Unofficial Page 11024 8%
Burundi Pierre Nkurunziza Community Page 231 -35%
Cameroon Biya Paul Official Page 15261 34%
Cape Verde Pedro Pires Community Page 71 -93%
Central African Republic Francois Bozize Yangouvonda Personal Profile? 3560 n/a
Chad Lt Gen. Idriss Deby Public Profile 2 701 15%
Comoros Ahmed Abdallah Sambi Community Page 87 6%
Congo, Republic of Denis Sassou-Nguesso Official Page | Private Profile 7986 / 1358 10% / 9%
Congo, Democratic Republic of Joseph Kabila Unofficial Page | Private Profile 4750 / 4216 19%
Cote d'Ivoire Alassane Ouattara Unofficial Page 7946 n/a
Djibouti Ismail Omar Guelleh Unofficial Page? 4937 7%
Egypt Mohammed Morsi Official Page 352000 n/a
Equatorial Guinea Brig. Gen. (ret) Teodoro Obiang Nguema Mbasogo Community Page 112 14%
Eritrea Isaias Afeworki Unofficial Page 8644 13%
Ethiopia Meles Zenawi (PM) Unofficial Page 4072 n/a
Gabon Ali Bongo Ondimba Official Page 18231 40%
The Gambia Yahya Jammeh Unofficial Page 6665 7%
Ghana John Evans Atta-Mills Unofficial Page 23899 10%
Guinea Sékouba Konaté Unofficial Page 3861 4%
Guinea-Bissau Manuel Serifo Nhamadjo Unofficial Page 103 n/a
Kenya Mwai Kibaki Unofficial Page 104000 6%
Lesotho King Letsie III (King) Unofficial Page 5611 6%
Liberia Ellen Sirleaf Johnson Community Page 3451 28%
Libya Abdurrahim El-Keib (PM) Unofficial Page 580 n/a
Madagascar Andry Rajoelina Community Page 252 -48%
Malawi Joyce Banda Community Page 1069 n/a
Mali Dioncounda Traoré Official Page 735 n/a
Mauritania Ba Mamadou Mbaré Community Page 2 -50%
Mauritius Sir Anerood Jugnauth Unofficial Page 1125 31%
Morocco King Mohamed VI (King) Unofficial Page 87888 2%
Mozambique Armando Emilio Guebuza Official Page? 4782 18%
Namibia Hifikepunye Pohamba Community Page 884 24%
Niger Mahamadou Issoufou Official Page? 6325 n/a
Nigeria Dr. Goodluck Jonathan Official Page 727000 4%
Rwanda Paul Kagame Unofficial Page 21225 872%
Sao Tome & Principe Fradique De Menezes Community Page 17 21%
Senegal Macky Sall Official Page 27560 n/a
Seychelles James Michel Public Profile 4935 4%
Sierra Leone Ernest Bai Koroma Official Page | Community Page 1102 / 2940 n/a
Somalia Sharif Ahmed Unofficial Page 3764 5%
South Africa Jacob Gedleyihlekisa Zuma Community Page 7774 44%
South Sudan Salva Kiir Mayardit Unofficial Page | Community Page 574 / 1116 n/a
Sudan Omar Hassan al-Bashir Community Page 245 55%
Swaziland King Mswati III (King) Community Page 339 346%
Tanzania Jakaya Kikwete Official Page 38191 10%
Togo Faure Gnassingbe "Fan Club" 5121 9%
Tunisia Moncef Marzouki Unofficial Page 2367 n/a
Uganda Lt. Gen. Yoweri Kaguta Museveni Unofficial Page / Profile 7895 / 1514 11% / 14%
Zambia Michael Sata Unofficial Page 2847 n/a
Zimbabwe Robert Gabriel Mugabe Community Page 12153 53%
Zimbabwe Morgan Tsvangirai (PM) Official Page 69693 4%
Note: The above table lists all top African heads of state (usually President or PM) and provides a link to the one or two most popular Facebook pages, groups, or profiles for a given leader. The final column shows how many users are interested in the particular leader. Loose definitions of the page-types which in many cases are a best guess have been used.