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Findings of a recent face-to-face survey include how internet use is more common among young Africans, how smartphone ownership remains a luxury, and how nations with a higher GDP per capita have a higher percentage of internet users.
Smartphone usage is driven by South African, Kenyan, and Nigerian consumers under 30 years of age who work full time or are still in school and own a smartphone costing less than USD 150.
Only 2 of 22 African nations included in the Web Index 2013 Annual Report (of 81 countries in all) are in the upper half of the rankings.
It is common knowledge that Ethiopia has one of the lowest rates of internet access in all of Africa. But how does the government respond to hard facts?
Ericsson projects that, by 2019, the Middle East and Africa will see 70% of mobile subscriptions as WCDMA/HSPA (3G).
A survey of 51,000 Africans in 34 countries finds internet use around 15%, mobile use upward of 84%, and radio as by far the most common means of learning the news.