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New e-book compiles current perspectives on technology in Africa

January 16, 2013  »  UncategorizedNo Comment

Tefo Mohapi, passionate about technology and Africa, has compiled an e-book on the subject. Titled, “Technology in Africa – 2013 Digest,” the book gives a wide range of perspectives from stakeholders in six countries.

TiA-2013-Digest_book

What exactly gets covered in the book? A variety of themes including establishing tech environments, creating startups, and marketing key ideas using mobile devices.

  • Erik Hersman (Kenya) observes what differentiates the various technology communities across the continent but also offers insights into what makes for a competitive tech community.
  • Victor Asemota (Ghana) talks about building technology ecosystems as he narrates how technology ecosystems are similar to natural ecosystems.
  • Mbwana Alliy (Tanzania) explains an efficient method that technology start-ups should adopt to raise funding.
  • Tefo (South Africa) elaborates on the various options that technology start-ups have for funding with an emphasis that they explore bootstrapping.
  • Tim Katlic (United States of America) argues that collecting accurate internet user data is very critical to government policy making.
  • Will Mutua (Kenya) makes the point that technology, led by the Internet, is giving “power to the people” and assisting with governance by helping citizens hold politicians accountable given the amount of information they have at their fingertips.
  • Jonathan MacDonald (United Kingdom) in contributes his perspective on mobile advertising and marketing as he curiously points out how advertisers up to this day value “reach” over “specificity”.
  • Jon Hoehler (South Africa) concludes by offering his advice on how to set off in mobile advertising in Africa. He starts with SMS based examples right up to mobile internet and app based advertising.

The book is 55 pages in length but reads quickly. Check it out on our site (PDF) or head to Tefo’s site to learn even more.